Monday, October 30, 2006

The Press Release turns 100...

So says Search Engine Watch.

On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad's newly equipped electric service jumped a trestle at Atlantic City, NJ, and plunged into the Thoroughfare creek.

That afternoon, Ivy Lee, who some consider to be the father of modern PR, created the first press release. The Pennsylvania Railroad was one of his clients. Following the accident, Lee not only convinced the railroad to distribute a public statement, he also convinced them to provide a special train to get reporters to the scene of the accident.

The New York Times was so impressed with this innovative approach to corporate communications that it printed the first press release—verbatim—on Oct. 30, 1906 as a "Statement from the Road." In the weeks that followed, both newspapers and public officials effusively praised Pennsylvania Railroad for its openness and honesty.

Experiment #214

This just live...

A lingering thought: Buckfield? Huh?

Tuesday, October 24, 2006

Diet Coke and Mentos, continued...

These guys are at it again...the sequel to the much-watched Diet Coke and Mentos video is scheduled to be released on 10/30. Watch the "trailer..."

Monday, October 23, 2006

Our prez uses "The Google..."

Maria uncovers this gem in a recent conversation with Dubya. Seriously.

BARTIROMO: I’m curious, have you ever googled anybody? Do you use Google?

BUSH: Occasionally. One of the things I’ve used on the Google is to pull up maps. It’s very interesting to see — I’ve forgot the name of the program — but you get the satellite, and you can — like, I kinda like to look at the ranch. It remind me of where I wanna be sometimes.

Thursday, October 19, 2006


...this is *not* a new Google-sponsored ad campaign. Amusing, nonetheless.

Monday, October 16, 2006

Diet Coke meets Mentos...


More experiments with candy here.

Friday, October 06, 2006

With a "K" - not a "C"

Story of my life. It's Krane with a K. Turns out my cousin, Aaron, is vlogging (yes, blogging meets video) in his new gig at Technorati. I found out about it via VWag, where he was called out as "Aaron Crane, who has trouble standing still." Nothing new there - esp. if you've known Aaron as long as I have. :-) Seriously Nick...cut the boy some slack. It's his first job out of school. Follow Aaron's progress as a rising Net entertainer via the Technorati blog.